Meet Minimall, a speed-focused WordPress theme.  ​
It’s like a web-performance expert has optimized your site

Minimall - Performance-focused WordPress Theme


Minimall is perfect for agencies, bloggers and lovers of minimalist design. It supports Easy Digital Download, to create stunning digital e-commerce stores, and Gutenberg for beautiful blog posts.

Blazing speed

Minimall is packaged with everything needed for a super quick website. We offer an easy-to-follow guide to make it easy to get up and running with Minimall’s performance. Here are some of the performance features included:

  • Built-in Critical CSS
  • Built-in lazyload for images, background images and iframes
  • Built-in WordPress clean-up (disable emojis, disable embeds, remove query strings)
  • Preload of critical resources
  • Zero dependency

Discover the new writing experience

People like page builders because they give them the power to create advanced layouts without needing any knowledge of coding.

However at TTFB, we don’t like page builders very much because they tend to dramatically slow down WordPress sites.

That’s why we are so excited by the upcoming WordPress Block Editor, Gutenberg. Minimall supports Gutenberg 100%. As a matter of fact, this page is built with Gutenberg.

Easy Digital Download integration

Easy Digital Download (EDD) is the most popular e-commerce platform for selling digital goods. It is actively supported and used on thousands of sites.

Minimall comes with enough exclusive EDD widgets and sidebars to let you customize your shop the way you want it.

Unmatched Speed

Crafted from the start with performance in mind.

Automatic Updates

Never miss a new feature with hassle-free updates.

Seamless Demo Import

Get started quickly by importing the exact copy of the demo site.

SEO Optimized

A fast site improves your SEO ranking in search results.

Private Users Area

Specific template to display content to logged-in users only.

First Class Support

We offer a free, top notch, and humanized support.


What happens after a year?

Unless you cancel it, your subscription will auto-renew with a 40% discount. You’ll receive a reminder one week before the renewal date. And you can cancel your subscription at any time via your account.

If your subscription has expired, you can continue to use the themes you’ve downloaded, but you won’t have access to the latest theme versions and you won’t get support.

Do I need additional performance plugins?

Yes, but those plugins are free, and you don’t need anything else.

How many sites can I use my themes on?

You can use your themes on as many sites as you like, including personal, client or commercial websites. However, the automatic update only works with licensed sites.

Is there a page builder included?

There is no page builder included because page builders tend to slow down websites. Therefore, we strongly recommend installing the Gutenberg plugin or using the built-in text columns section. It may suit your needs perfectly.

If I only purchase a single license, can I upgrade to Unlimited later?

Yep, you definitely can! Visit the licenses page in your dashboard at any time to upgrade your subscription for an additional $30.

Additional Information

Fully responsive
Because the web isn’t only about desktop devices anymore.

Exclusive Widgets
Thirteen and counting exclusive widgets to help you with the administration of your website.

18 Sidebars

Footer sidebars, 404 sidebars, EDD sidebars, and more to personalize your site.

Responsive Typography

Truly responsive typography for a better responsive world.

Translation Ready
WPML and Polylang compatibility let you translate your site easily.

Easy Digital Download

Advanced EDD customization and several exclusive widgets.

Highly Customizable
Minimall extends the powerful WordPress core Customizer, opening up endless creative possibilities.

Custom CSS

Easily customize Minimall through the built-in WordPress Customizer CSS editor.

Browsers Compatibility
Minimall is compatible with IE10+, Edge, Chrome, Firefox, and Safari

Extensive Documentation
Check out Minimall’s documentation if you have any question.

Child Theme Ready
Do you want to customize Minimall? No problem, just install Minimall’s child theme.

Getting Started Dashboard
To make setup as seamless as possible, we’ve included a helpful Getting Started dashboard.

Theme’s Changelog

Pre-Sale Questions?
Don’t hesitate to contact me if you have any questions. I’ll answer as quickly as possible, which is usually within a couple of hours  (but may take longer on weekends).

“The chance of a bounce increases 32% when the page load time goes from 1s to 3s.”

— Google —